The world of marketing moves at the speed of light. Keeping up with these changes is difficult for any marketer, regardless of experience level. But, in today's fast-paced marketing world, staying ahead of the competition — and maintaining a sense of relevance with your audience — is critical. And to achieve these, we need to keep up with digital marketing trends.
So, here are the 10 marketing trends, that you should have an eye for!
In the year 2022, influencer marketing boomed to new heights and is predicted to be so, in 2023. It is also said that about 17% of marketers are planning to invest in influencer marketing in the year 2023. Influencer marketing is opted for because, when marketers collaborate with influencers and industry leaders, they can create brand awareness in a much more affordable and also in organic manner. The audience of the influencers becomes the potential customers, as they trust the person promoting a certain brand.
But what if, you can’t afford to hire a celebrity influencer for your brand? Well, that’s okay. It is seen that above more than 56% of marketers invest and work with micro-influencers. Micro-influencers are the ones with a comparatively smaller following. Typically, they have a community of thousands to ten thousand people. Although they have fewer followers, their content is often very relatable and liked by a certain group of people. Due to this added advantage of their niche, they have a trustworthy relationship with their audiences, which in turn will help the marketers in expanding their brand awareness. Their smaller community also ensures they connect with their audiences on a personal level, which makes them trustworthy.
In recent times, short-form video has taken over the marketing world by storm. Right from Instagram Reels to YouTube Shorts, short-form video is all over socials. The attention span of people has considerably reduced and short-form videos are a manifestation of it. This trend is going to continue in 2023, too. While long-form videos are still preferred for in-depth and informational videos, many B2C and B2B marketers have found their ground between giving information and keeping it to the point.
Marketers also find it more beneficial, as the bandwidth needed to create a short-form video is way lesser than long-form videos. Short videos bring audiences from different demographics and, this is the reason why platforms like TikTok, Reels, Shorts and Snapchat have gained so much marketing interest.
Leveraging social media as a customer service tool is an upcoming trend that we see in recent times. Now, marketers are using direct messages (DM’s) as their customer service chatbox, and around 15% of marketers plan to do so- in 2023. As social media platforms - like Instagram, Facebook, and LinkedIn - are expanding their e-commerce facilities, more people have started selling their products & services on social media. This has made the leverage of social media as a customer service tool, even more crucial.
SEO plays a crucial role in bringing long-term and short-term traffic returns. So, as a marketer, it is important to ensure that our website and content are as discoverable as possible. Although SEO isn’t a new concept in marketing, the awareness and concepts within it have surely increased in recent times. After short-form videos and influencer marketing, SEO is a branch of marketing in which marketers are expected to invest the most. With the growth in awareness and the need for SEO, the opportunities for optimization have also increased. Now, the brands are not just answering a simple query, but they are also investing in SEO experts to help them with multimedia optimization.
With the improvements in mobiles concerning functionalities, more and more people are spending a lot of time on their mobile devices. While websites are created keeping in mind the desktop view, in recent times it is been seen that more traffic to the website is gained from mobile devices and tablets. So, marketers must focus on mobile web design and mobile optimization. The experience of the website should be as breezy and user-friendly as it is on the desktop.
It's 2023, and we all know that sales and marketing aren’t the same things. So, the sales and marketing teams must work in sync, to get the best of both worlds. Marketers get information about the customers, their interests, hobbies and demographics from the sales team. When this doesn’t happen, it creates problems and confusion for the marketing team. Recent time data suggests that - 1 in 5 marketers are facing this problem currently.
Inbound marketing is a great way to grow your brand in this digital era. With the fast-paced changes in the world of digital marketing, the effectiveness of outbound marketing is seen fading out. With the relevance of working from home, virtual events have increased. So, now marketers need to get creative to catch the attention of potential customers. Inbound marketing can be a valuable asset for a brand to create brand awareness and build trust among potential customers. Brands need to focus on creating and delivering valuable content to their target audience. The content should add value and match the personas of their target audience.
Blogs have been used as a crucial marketing strategy for growing brand websites, and the good news is that - it isn’t going anywhere! It plays an important role in SEO and bringing traffic to the website. Although it is relevant even today, the tactics and concepts have changed a lot. With the digital transformation that is happening, marketers need to keep up with the new tactics and strategies for growing through blogging. Blogs provide customers with information about their products & services and add value to them. The key benefit of blogs is that they come in handy for search discoverability. Websites with robust blogs are seen to have more search discoverability and, SEO practices are also much easier to perform.
Leveraging SEO is the sure-shot way to grow your brand and generate more traffic. Using tools like Ahrefs or SEMRush to do SEO keyword research related to your products, services or audiences and using them in your titles, content and descriptions can help you drive large traffic towards the website.
Although the VR and AR sector is growing with each passing day, the adoption rate of it amongst marketers has been rather slow. In the year 2021, swift growth was seen in the VR and AR sectors. But the growth slowed down in 2022 and, it isn’t foreseen to grow as such in 2023. The reason for the slow adoption among marketers is the fact that the equipment is pricey and bulky. Not many marketers are willing to invest that much revenue in it.
Though the ever-changing marketing trends might seem to be overwhelming, keeping up with them is the only way to grow your business.
We will be keeping you updated with new trends, concepts and insights relating to digital marketing, social media and all things digital. So, keep an eye to our blog page!
